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November 6, 2007
Medicare Rx Education Network Releases
New Part D Satisfaction Survey
October 11, 2007
New Survey Released on Seniors Opinions Regarding Medicare Part D Benefit
It's Not Too Late To Sign Up
Medicare today continues to offer information and resources online at www.medicaretoday.org and to offer one-on-one telephone counseling at the Medicare Today Hot Line: 202-452-8700. Medicare Today partners continue to offer national and local education enrollment and counseling help to Medicare beneficiaries. Click for a list of partners.
The Medicare Today Initiative:
Overview
The Healthcare Leadership Council (HLC), a coalition of chief executives from all disciplines within the health care system, launched Medicare Today in November 2004 to reach out to Medicare beneficiaries who needed reliable information on how to get the greatest value from the new Medicare benefits. The Healthcare Leadership Council administers the partnership of over 400 national and local organization including AARP, National Association of Family Physicians, and National Alliance for Hispanic Health. Medicare Today develops innovative tools for use by all partners, commissions research studies, and undertakes earned media efforts and outreach to inform beneficiaries about the value of the new benefits under the Medicare Modernization Act (MMA). Medicare Today will continue beyond the initial enrollment period to provide continued assistance to beneficiaries and respond to media inquires and opportunities.
Objectives
- Educate and inform Medicare beneficiaries, the media, and public at large about the new benefits provided through the MMA, including the preventive and prescription drug benefits.
- Bring together partners representing consumers, patient advocates, providers, employers, and others with interest in helping beneficiaries maximize their coverage, to utilize their respective grassroots and communications resources to achieve this shared objective.
- Reach seniors nationwide in personal, meaningful ways through individual or small group contacts in their own communities.
- Disseminate information via trusted local media, organizations, agencies and health influencers (physicians, pharmacists, nurses, hospitals, etc.
- Develop carefully-designed materials and tools that are easy to use and understand to tell beneficiaries exactly what they will gain from the new MMA features.
| Launched | November 2004. |
| Partners | Recruited and activated 400+ national and local partners. |
| Hotline | Fielded more than 3,000 calls through its toll free number 1-866-723-0416.
| | Field staff | Placed 80 people in 50 states to help educate and enroll beneficiaries. |
| Volunteers | Trained 175,000 people at 500 local events to assist and enroll beneficiaries in the Medicare drug benefit. |
| Events | Conducted more than 3,500 education and enrollment events (500 with Members of Congress). |
| Reach | Educated 5.8 million beneficiaries about the Medicare drug benefit. |
| Enrollment | Enrolled 500,000+ beneficiaries at events or by phone. |
| Testimonials | Collected more than 800 testimonials from beneficiaries and providers. |
| National/Local Media | Conducted media outreach resulting in more than 600 million impressions. |
| PSA Media | Launched broadcast PSA with actress Rita Moreno and Mary Grealy in English and Spanish in 2005 that produced 365 million impressions. Launched a broadcast PSA as part of Medicare Today’s “Get Enrolled” week campaign in April 2006. |
| Studies and Surveys | Commissioned 5 studies – 1 to explore strategies to encourage beneficiary enrollment in Medicare Part D and 4 to demonstrate projected and actual savings/costs to beneficiaries under Part D.
Conducted 2 polls examining beneficiary attitudes about the Medicare drug benefit. |
You can also visit www.medicare.gov on the web or call 1-800 MEDICARE (1-800-633-4227) for more information. 1-800 MEDICARE is available 24 hours a day, 7 days a week.
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